The homies, Franchise & Yung, have teamed up with Nick Greer of Mantis to bring you 3, an EP featuring rhymes from all three artists and production from Franchise and Nick. For the intuitive few that are now asking themselves if the EP's name, 3, is indicative of the fact that there are three of them, I'm happy to report that it is.
The project is refreshingly different. 3 takes chances with its sound and overall styling, which results in some fairly unique and dope hip hop. Nick Greer, who has collaborated with hip hop artists in the past, most notably Houston's The Niceguys, is in part, (if not, large part) reason for the imaginative direction that this project takes. Nick's hooks, which grace 5 of the EP's 8 tracks, are excellent. His crooning-styled choruses have an earnest, slightly haunting, but beautiful essence and really lend an interesting (in the best sense of the word) vibe to the project. I wouldn't mind if Nick sang me to sleep every night.
The beats are another highlight of the project. Nick and Franchise offer up some really nice, unique backdrops to rap over. Franchise goes outside his usual beat box (no pun intended- that wouldn't even make sense), and comes up with some nice dub and dub-step style beats on “F*cked Up” and “Crazy”. Franchise's production is at its best though on the type of beats that we are more accustomed to hearing from him, particularly the EP's bonus track, “City of Lights”.
Nick's beats possess an almost ethereal quality. On tracks like “Hallways” and “Ohm”, the melody seems to float in background. Actually, “Ohm” is jointly produced by Nick and Franchise, but Nick's imprint is clearly evident. The track was released as the EP's single several months ago and its unique sound had me looking forward to the release of 3 ever since. Tell me the synth chords at the opening of “Ohm” don't slightly remind you of a slowed down, perhaps Screwed, version of Enya's “Orinoco's Flow,” which after drawing the comparison, has been stuck in my fucking head all day. Now you get to suffer.
Let me reach, let me beach on the shores of Tripoli.
Let me sail, let me sail, let me crash upon your shore,
Let me reach, let me beach far beyond the Yellow Sea.
Sail away, sail away, sail away
Sail away, sail away, sail away
Sail away, sail away, sail away
Sail away, sail away, sail away
You're welcome. And now I arrive at the rapping portion of the review. Without wishing to go into too much more detail, knowing that only a third of the people that started reading this review are still reading it (given the average attention span), I'll say that I had mixed thoughts with respect to the rhyming aspects of this project. The real issue was that the three emcees seemed to shine at different times and on different tracks. To have had consistently good lines from all three throughout the project would have elevated 3 to potential epic status. Don't get me wrong, for the vast majority of the EP, the three emcees' delivery and lyricism are pretty much on point and well done. The project is filled with funny, even hilarious anecdotes, clever imagery and well thought-out lyrics. But there are also a handful of corny and unimaginative verses, a few limp deliveries and the odd errant flow that went awry of the beat. These missteps are nowhere near bad enough to overshadow the greatness that is this project, but they do slightly shade it.
Overall 3 is a breath of fresh air. It's tremendously innovative and a really nice listen. I'm looking forward to seeing Franchise & Yung and Nick perform these tracks live.
Contact info for Franchise & Yung:
Website: franchisenyungonline.tumblr.com
Facebook: facebook.com/franchisenyung
Bandcamp: franchisenyung.bandcamp.com
Email: franchisenyung @ gmail.com
Twitter: @FranchisenYung
Contact info for Nick Greer:
Website: wearemantis.tumblr.com
Facebook: facebook.com/WeAreMantis
Twitter: @WhereIsMantis






